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This land is your land
“Food, [Jesse Ausubel] told me, is a little like clothing. ‘There are large companies that turn out the blue jeans and T-shirts we all wear. We don’t mind large scale for that. But sometimes we all want a little something nicer, a little more fashionable. Even people without much money want something of their own or something they made themselves. Character matters, so does a sense of ownership. It’s the same story with food.'”
