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Logo and Color Palette

Below are general usage guidelines for the approved university logo, tagline and color palette, as well as several versions of downloadable logos. These logos cannot be modified.

More detailed guidelines for the university's visual identity can be found in the Graphic Standards manual. If you would like a complete copy of the guidelines, please contact the university's Production Specialist, Kelly McLees, at x8969 or kelly.mclees@rockefeller.edu.

Logos

Color Palette

The Rockefeller University color palette is comprised of two primary colors and nine secondary colors. The logo is always PMS 294 for the seal and PMS Warm Gray 11 for the tagline. If only one color can be used to reproduce the seal and tagline, they can then both be either PMS 294 or PMS Warm Gray 11. The seal and tagline may also be printed in Black or dropped out of a dark background. The PMS colors and their closest RGB counterparts (for Web use) are below.

Note: Colors will vary by monitor and color printer.

Primary

 
PMS 294
RGB: #003469
 
PMS Warm Gray 11
RGB: #675C53

Secondary

 
PMS 1807
RGB: #9E3039
 
PMS 570
RGB: #85CEA9
 
PMS 159
RGB: #C75B12
 
PMS 457
RGB: #B19401
 
PMS 278
RGB: #9CBCDA
 
PMS 5205
RGB: #89687C
 
PMS 4525
RGB: #D3C57D
 
PMS 3425
RGB: #005232
 
PMS 609
RGB: #F5F585

 

Business StationeryLogo and Color PaletteTemplatesPrinted Materials SamplesFull-service CopyingBelow are general usage guidelines for the approved university logo, tagline and color